SOCIAL 2022
Spooky season was upon us, and @nowscreamingpv needed to kick things off with a boo, and show off all the ominous originals from this years line up. Starting as an organic social sizzle reel, it quickly blossomed into a full campaign that ran live on Thursday Night Football, as well as other paid OTT media, and paid social.
Tis the season for a rebrand
The love for the sizzle continued, to inspire. Eventually leading to an opportunity for us rebrand of the platform, including the landing page on Prime Video.
A very Heidi Halloween
We tapped the modern scream queen of Halloween herself, Heidi Klum, for a series of spooky IG stories.
Horror Scopes
We kept fans engaged with an ongoing zodiac inspired series that revealed their inner demons.
See you next fear
We signed off the season, with our own custom animated piece celebrating the end the most wonderful time of the year.
